I Want This

H&M Home.


I’ve been taking quick peeks here and there over the past week at H&M’s home collection, which until now was unavailable to the US market. I can’t figure out whether they’re planning to eventually offer home goods for sale in stores here as well, but the online shop is up and running! (You can buy H&M clothing online now as well, by the way, though I doubt I’d ever need to order clothes online from them — there are now 11 H&M stores and counting in Manhattan alone, which is just bananas.) Anyway, this morning I finally took some time to really look at the entire collection, and I’m surprised by how much of it I like. A lot of it does tend to run the more gimmicky route — like all of the fake-old-timey NYC subway-themed things, which I’m really not a fan of — but much like digging through the clothes in H&M stores, there’s good stuff mixed in with the t-shirts that say DO IT LIKE THE ’90s (what does that even mean?!). And, of course, the prices are crazy-low.

The wide jacquard-weave cushion cover in the photo above is probably my favorite item, which I’m sure is really shocking (hah). For $18 plus a $7 FJÄDRAR insert from IKEA, you’d have a pretty sweet dog bed with a removable, washable cover. Nice! I do wonder what happens if you put an IKEA pillow inside of an H&M cover, though. Is the Swedishness exponential? Actually, I just realized H&M sells inserts, too. So there you go.

Here are some more of my favorites…


Canvas cushion cover in cerise / Jacquard-weave cushion cover / Velvet cushion cover in pink
Cat cushion cover / Copper candle holder / Dotted blanket
Jacquard-weave blanket / Velvet cushion cover in orange / Velvet cushion cover in charcoal


And finally, who can resist a burlap storage tote (larger size, too)? Not me! Yeah, I do kind of wish it didn’t say STORAGE on the front, but I bet the back is blank — and even if it’s not, it’s still cute and it has a wire-framed top, which is nice.

OK, I’m going to go and try to order a few things before they all sell out, because they’ve literally been disappearing while I write this post. I’ve been snoozing, and now I’m losing!

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Other Stuff You Might Be Into


  • Reply Ilenia August 12, 2013 at 7:14 pm

    oh wow, I saw Victoria’s post a couple of days ago but didn’t check out the website yet. some nice things in there!

  • Reply maggie August 12, 2013 at 7:26 pm

    Looks like some cute and affordable stuff – thanks for the heads up!

  • Reply Natalie / Half Asleep Studio August 12, 2013 at 7:36 pm

    What I don’t understand is whether or not the pillows that look velvety are actually velvety or if they’re just printed to look velvety? It looks like the ‘creases’ are the same on every pillow – it’s so weird. Maybe just a Photoshop thing.

  • Reply Kari August 12, 2013 at 7:36 pm

    “I do wonder what happens if you put an IKEA pillow inside of an H&M cover, though. Is the Swedishness exponential?” is the best thing I’ve read today. Amazing.

  • Reply KNG666 August 12, 2013 at 8:23 pm

    We have an H&M home in Mexico City.The pillow covers that are velvety looking are yes, velvet. The covers that are printed are on thin cotton, the linen ones are a thicker textile, and all are somewhat sturdy construction with back flaps and hidden zippers, good quality for the price for sure (like 6 USD), fun prints and affordable, especially compared to other home decor stuff that is available, like Zara Home or Crate and Barrel (which costs like three times what it does in the US). I love the skull print pillows and matching bathrobe (!!) but wanted to mention that also the glassware and candle holders are pretty good quality: heavy and not flimsy.

  • Reply Rachel August 13, 2013 at 10:24 am


  • Reply Kim @ Yellow Brick Home August 13, 2013 at 10:35 am

    Stop it with that cat pillow!! Dying.

  • Reply PFM August 13, 2013 at 11:18 am

    I wonder about the candles. Is the scent Dollar Storish or more say Anthropologish?

    • Anna @ D16 August 13, 2013 at 12:13 pm

      I don’t know, sorry! Hopefully someone who’s smelled them in person will see this…

  • Reply yvonne August 13, 2013 at 11:54 am

    If you put Ikea inserts in H&M cushions you will save some money! 🙂 But then again, Ikea do not have that many different sizes. I choose Ikea (Fjädrar – with duck feathers) whenever I need a 20×20” insert – these are actually a bit softer than the 12×20” I have bought from H&M (down fill). I also have 20×30” from H&M (also with duck feather), but this one seem more compact (I would say “weird”!!) than the Ikea one with the same filling. I guess, it is a bit wrong to compare different sizes, but you get the idea… 🙂

    I live in Denmark, where the H&M inserts cost more than twice the Ikea ones (80 dkk vs 30 dkk), so it makes sense to me to choose the cheapest. I see the difference is not that big in the US.

    Over here we also have one or two H&M Home stores in Copenhagen (I know there is one in Helsinki as well), so I think it is a pretty good chance they will open at least one in enormous NY one day! 🙂

    • Anna @ D16 August 13, 2013 at 12:12 pm

      Yes, I think H&M is determined to take over NYC! Along with drugstores…

  • Reply Angela August 17, 2013 at 5:51 pm

    @PFM – definitely dollar storish! dont bother…

    • Anna @ D16 August 17, 2013 at 6:36 pm

      Thanks, Angela! I’m usually pretty wary of cheap candles…

  • Reply Inger August 19, 2013 at 1:44 pm

    Hi Anna,

    i saw today that Muji have the same storage bin as the H&M burlap but without the print!

    and with a wire
    and in two sizes
    in natural colored linen/cotton fabric

    🙂 Inger / Norway

  • Reply jared August 22, 2013 at 1:24 am

    Jacquard-weave cushion cover! i ordered it but it was sold out; sad face is sad.

  • Reply Jen August 22, 2013 at 8:26 pm

    I want things!

  • Reply Tanja August 24, 2013 at 10:18 am

    I rarely buy H&M, they too often dissapoint. Ordered the copper candle holders but didn’t keep them. Didn’t like the colour and they looked kind of cheap with that speckled paint (?) finish.

    • Anna @ D16 August 24, 2013 at 10:36 am

      Tanja, I agree on the candle holders. My order arrived a couple of days ago, and I think they’re really bad. I love everything else, though! The textiles are very nice.

  • Reply Tanja August 24, 2013 at 3:07 pm

    Yes, total bummer. Good to hear though that you like the textiles!

  • Reply Ivana Komatina September 2, 2013 at 3:46 am

    I am so following your blog! Love the idea of any kind of renovation and as an architect, I just want to find a new place to do all over again!
    But I find myself wondering – do you really find H&M interior stuff good quality? I love how it looks but it usually looks very old after just couple of months usage. I believe that they should just stick to the clothes for the moment.

    Varma hälsningar från Sverige!

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