I love, love, love this ad for the German home improvement store Hornbach. Thanks to everyone who sent this to me!
Ad by Heimat Berlin; produced by Trigger Happy and directed by Pep Bosch.
✚ Related post (2009): Black houses.
(I think it might be time for an updated post about black houses!!)
33 Comments
This was a good ad! The only time she smiled was when she saw the black house; love it!
That’s like, the sweetest thing ever.
Oh, I love it 😀
Genius. I love it!
If they only build houses like this!
But truth is house here in Germany look ususally something like this http://www.immowelt.de/immobilien/immodetail.aspx?id=35118026#s=2 or this http://www.immowelt.de/immobilien/immodetail.aspx?id=35355886#s=2.
I’m wondering why they didn’t shoot this in Germany?!
I’m guessing they wanted to show a house that looked very distinct from the ones around it, with hints of gothic/Victorian architecture. Based on license plates on the cars in the background, the street signs, and the banners in the gym, I think it may have been filmed in the US.
OK, that was excellent.
I saw this ad yesterday actually, and thought it was so sweet. It reminded me of being sixteen and my father surprising me with a black kitten because he thought that way no one would see her fur on my clothes. Twelve years later she still matches most of my clothes and my dad is still the best.
That’s sweet, Rebekah! 🙂
Rebekah, that totally made me choke up! What a great dad.
Might just be the day, but that made me tear up. Awesome.
Love it! Was also kinda curious where this was filmed. Watched it again and at :44 you see an MTA bus and a sign for Route M116. However at :58 you can see signage for Spry Lodge, which apparently is a Masonic Lodge in Beeton, Ontartio. I’m guessing that’s where the majority of the spot was filmed — lots of Victorian/Gothic homes in that area.
Good eye, Jon! For the life of me I can’t find the MTA bus, but I do see the Masonic Lodge flier at :23. 🙂
Anna, so I must have rewatched it on Trigger Happy’s site from the link in your post, http://triggerhappyproductions.com. They’ve got an extended cut which is almost a full minute longer 🙂 So good! Btw, how much does the dad look like a younger version of ‘Old Man’ Marley from Home Alone?
Oh wow, thank you! I didn’t realize the version on Trigger Happy’s site was longer—it’s even better! I swapped it into the post.
Believe it or not, I’ve never seen Home Alone…
Yes, it looks like 84 Centre St N, to be exact. (I can’t get the tiny url for the Google Street View.)
That is awesome. Love it. Great dad…great ad.
Burst into tears. So good.
So did I!! That was so sweet!!!
I love this. <3
SO GOOD. And I need to live in that house…
great commercial! an aside: I loved the funny little jingle at the end. totally out of place and it cracked me up.
Oh, snap – this IS the awesomest ad ever, and may have made me tear up just a little. Thanks for sharing it here!
Hornbach ads are always refreshingly creative.
One of my favourites from a few years back: 🙂 https://www.youtube.com/watch?v=Yn4KvE37eWQ
Stumbled across these skulls today http://www.dlcompany.com/search.asp?keyword=Skull&search.x=42&search.y=9&search=GO
Made me think of you and your blog. So glad I dropped by. Love the ad and that house looks so much better painted black!
Thanks, Liz! 🙂
Wow, I love it!
great ad. made me misty.
I love this so much.
I work for Hornbach! Really like their ads too…didn’t know this one yet (am at home with my baby, don’t work).
Much love from Germany!
Julia
Hornbach is famous for interesting commercials, at least in Europe.
Oh yes, tears. Wonderful. The gothy teen I was and am, rejoices.
Out of the box. love the vid.