Inspiring Interiors

Goth home improvement.

I love, love, love this ad for the German home improvement store Hornbach. Thanks to everyone who sent this to me!

Ad by Heimat Berlin; produced by Trigger Happy and directed by Pep Bosch.

✚ Related post (2009): Black houses.
(I think it might be time for an updated post about black houses!!)

Previous Post Next Post

Other Stuff You Might Be Into


  • Reply Amber September 3, 2014 at 10:14 am

    This was a good ad! The only time she smiled was when she saw the black house; love it!

  • Reply Caroline September 3, 2014 at 10:41 am

    That’s like, the sweetest thing ever.

  • Reply Caja September 3, 2014 at 11:17 am

    Oh, I love it 😀

  • Reply Colleen September 3, 2014 at 12:16 pm

    Genius. I love it!

  • Reply Frau Haselmayer September 3, 2014 at 12:26 pm

    If they only build houses like this!

    But truth is house here in Germany look ususally something like this or this

    I’m wondering why they didn’t shoot this in Germany?!

    • Anna @ D16 September 3, 2014 at 2:17 pm

      I’m guessing they wanted to show a house that looked very distinct from the ones around it, with hints of gothic/Victorian architecture. Based on license plates on the cars in the background, the street signs, and the banners in the gym, I think it may have been filmed in the US.

  • Reply Nicole September 3, 2014 at 12:52 pm

    OK, that was excellent.

  • Reply Rebekah September 3, 2014 at 1:04 pm

    I saw this ad yesterday actually, and thought it was so sweet. It reminded me of being sixteen and my father surprising me with a black kitten because he thought that way no one would see her fur on my clothes. Twelve years later she still matches most of my clothes and my dad is still the best.

    • Anna @ D16 September 3, 2014 at 1:38 pm

      That’s sweet, Rebekah! 🙂

    • Cindy September 3, 2014 at 3:05 pm

      Rebekah, that totally made me choke up! What a great dad.

  • Reply Sarah September 3, 2014 at 3:32 pm

    Might just be the day, but that made me tear up. Awesome.

  • Reply Jon September 3, 2014 at 5:21 pm

    Love it! Was also kinda curious where this was filmed. Watched it again and at :44 you see an MTA bus and a sign for Route M116. However at :58 you can see signage for Spry Lodge, which apparently is a Masonic Lodge in Beeton, Ontartio. I’m guessing that’s where the majority of the spot was filmed — lots of Victorian/Gothic homes in that area.

    • Anna @ D16 September 3, 2014 at 6:04 pm

      Good eye, Jon! For the life of me I can’t find the MTA bus, but I do see the Masonic Lodge flier at :23. 🙂

    • Jon September 3, 2014 at 9:00 pm

      Anna, so I must have rewatched it on Trigger Happy’s site from the link in your post, They’ve got an extended cut which is almost a full minute longer 🙂 So good! Btw, how much does the dad look like a younger version of ‘Old Man’ Marley from Home Alone?

    • Anna @ D16 September 3, 2014 at 9:22 pm

      Oh wow, thank you! I didn’t realize the version on Trigger Happy’s site was longer—it’s even better! I swapped it into the post.

      Believe it or not, I’ve never seen Home Alone…

    • Nancy September 12, 2014 at 9:50 am

      Yes, it looks like 84 Centre St N, to be exact. (I can’t get the tiny url for the Google Street View.)

  • Reply Jeanette September 3, 2014 at 5:35 pm

    That is awesome. Love it. Great dad…great ad.

  • Reply Danielle September 3, 2014 at 11:07 pm

    Burst into tears. So good.

    • Aries September 5, 2014 at 12:41 pm

      So did I!! That was so sweet!!!

  • Reply Miss Alix September 3, 2014 at 11:46 pm

    I love this. <3

  • Reply Jade Sheldon-Burnsed September 4, 2014 at 3:00 pm

    SO GOOD. And I need to live in that house…

  • Reply amy September 4, 2014 at 6:57 pm

    great commercial! an aside: I loved the funny little jingle at the end. totally out of place and it cracked me up.

  • Reply Maggie September 5, 2014 at 7:01 pm

    Oh, snap – this IS the awesomest ad ever, and may have made me tear up just a little. Thanks for sharing it here!

  • Reply Tanja September 6, 2014 at 9:05 am

    Hornbach ads are always refreshingly creative.
    One of my favourites from a few years back: 🙂

  • Reply Liz September 6, 2014 at 4:01 pm

    Stumbled across these skulls today

    Made me think of you and your blog. So glad I dropped by. Love the ad and that house looks so much better painted black!

    • Anna @ D16 September 6, 2014 at 6:16 pm

      Thanks, Liz! 🙂

  • Reply qlka September 6, 2014 at 4:08 pm

    Wow, I love it!

  • Reply maria September 6, 2014 at 8:56 pm

    great ad. made me misty.

  • Reply Cori Magee September 9, 2014 at 7:54 pm

    I love this so much.

  • Reply Julia September 10, 2014 at 1:54 pm

    I work for Hornbach! Really like their ads too…didn’t know this one yet (am at home with my baby, don’t work).

    Much love from Germany!


  • Reply ombia September 14, 2014 at 7:52 pm

    Hornbach is famous for interesting commercials, at least in Europe.

  • Reply Annie March 14, 2015 at 9:38 pm

    Oh yes, tears. Wonderful. The gothy teen I was and am, rejoices.

  • Reply Meryl Weprin May 26, 2016 at 2:19 pm

    Out of the box. love the vid.

  • Leave a Comment

    Door Sixteen is a hate-free, drama-free, spam-free zone. Open dialogue is welcome, but comments designed to harm or deceive will be removed.

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Get D16 in your mailbox

    Sign up to receive weekly digests and (occasional) other updates from Door Sixteen! I promise to not bombard your inbox.