Art + Design + Vanity + Wearables

Moomin by Ivana Helsinki.


That’s right, TWO Moomin posts inside of a month! I hadn’t heard of Ivana Helsinki until I came across Finnish designer Paola Suhonen’s line while Googling “Moomin dress” a few nights ago. Ask and ye shall receive, because holy Moomin, these are some fantastic clothes.

Suhonen’s bio describes Ivana Helsinki as “delicately mending Slavic rough melancholy and pure Scandinavian moods. The balancing between white arctic summer nights and endless winter sadness. Eerie hovering isolation and intense starkness.” So, in essence, the clothing equivalent of Moominvalley as it was created by Tove Jansson. That mood is exactly what I’ve described as being what I love about the Moomin books, and it’s also what I love about these dresses printed with adaptations of Jansson’s drawings.


That sweater dress on the left with Primadonna the horse on it is almost too much for me to handle. And that Hattifattner dress?? EEEEEK!! I love that these clothes exist for grown up humans.

See more of the Moomin collection on the Ivana Helsinki website and in this gorgeous video…



All photographs via Ivana Helsinki

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  • Reply Joanna July 17, 2015 at 12:04 pm

    Oh lordt. I too grew up on Moomin… Want all the things.

  • Reply Lisa C July 17, 2015 at 1:49 pm

    The next time you’re in London check out the Moomin Shop in Covent Garden. No clothing, but just about everything else.

  • Reply Malia July 17, 2015 at 9:55 pm

    A big Yes to that Hattifattner dress! And the sweater coat in grey. Wondering what made you think of looking up “Moomin dress.” What a good idea.

    Btw, I just googled “Garfield dress.” Results: oh dear god (and sold on ASOS!?).

  • Reply sofia July 18, 2015 at 5:05 pm

    i’ve never seen anything so wonderful- i actually gasped when i saw the sweater dress & the pink and black! perfect finds xx

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